15 Best Display Ad Networks for Publishers in 2024

Display ad networks are platforms that connect advertisers with publishers, allowing them to display ads on their websites. These networks work by aggregating ad inventory from multiple publishers and matching it with relevant advertisements from advertisers. When a user visits a website within the network, the network’s technology determines which ad to display based on factors such as the user’s demographics, browsing history, and the content of the website.

For publishers, display ad networks offer several benefits. Firstly, they provide a way to monetize their website traffic by earning revenue from displaying ads. Publishers receive a share of the revenue generated from the ads displayed on their websites. Secondly, display ad networks can help increase website traffic by attracting advertisers who are looking to reach a larger audience. Lastly, by displaying ads from well-known brands, publishers can enhance their brand exposure and credibility.

Disclaimer: This information is general in nature and for informational purposes only. It is not personal financial advice and has not taken into account your personal financial position or objectives. Make sure to refer to a licensed financial or tax advisor.

Table of Contents

Key Takeaways

Display ad networks are platforms that connect advertisers with publishers to display ads on websites and generate revenue.
Display ad networks are important for publishers as they provide a steady stream of income and help monetize their website traffic.
The top 15 display ad networks for publishers in 2024 include Google AdSense, AdThrive, Ezoic, Mediavine, and PropellerAds.
Google AdSense is a leading display ad network for publishers due to its large advertiser base and easy-to-use platform.
AdThrive is a high-paying display ad network for publishers that offers personalized support and optimization.
Ezoic is an AI-powered display ad network for publishers that uses machine learning to optimize ad placement and increase revenue.
Mediavine is a top display ad network for niche publishers that offers premium ad placements and high-quality ad content.
PropellerAds is a global display ad network for publishers that offers a variety of ad formats and high fill rates.
Infolinks is a unique display ad network for publishers that offers in-text ads and customizable ad units.
AdReactor is a performance-based display ad network for publishers that offers high payouts and real-time reporting.

Importance of Display Ad Networks for Publishers

Display ad networks play a crucial role in helping publishers generate revenue. By displaying ads on their websites, publishers can earn money based on the number of impressions or clicks the ads receive. This revenue can be significant, especially for websites with high traffic volumes. Display ad networks provide publishers with a streamlined process for monetizing their website traffic, allowing them to focus on creating quality content and engaging with their audience.

In addition to revenue generation, display ad networks can also help publishers increase their website traffic. Advertisers are constantly looking for new platforms to promote their products or services, and by joining a display ad network, publishers can attract these advertisers and benefit from increased exposure. Advertisers often choose to work with display ad networks because they offer access to a wide range of websites and audiences, making it easier for them to reach their target market.

Furthermore, display ad networks can enhance a publisher’s brand exposure. By displaying ads from well-known brands on their websites, publishers can establish themselves as trusted sources of information and attract a larger audience. Users are more likely to trust websites that display ads from reputable brands, which can lead to increased traffic and engagement. Display ad networks provide publishers with the opportunity to showcase their content alongside high-quality advertisements, boosting their credibility and visibility.

Comparison of Top 15 Display Ad Networks for Publishers in 2024

Google AdSense

Google AdSense is one of the most popular display ad networks for publishers, offering a wide range of ad formats and targeting options. It allows publishers to monetize their website traffic by displaying ads from Google’s extensive network of advertisers. AdSense uses contextual targeting to match relevant ads with the content of the website, ensuring a seamless user experience.

One of the key benefits of using Google AdSense is its competitive revenue sharing rates. Publishers receive a share of the revenue generated from the ads displayed on their websites, with Google taking a percentage as a service fee. AdSense offers different revenue models, including cost per click (CPC) and cost per thousand impressions (CPM), allowing publishers to choose the model that works best for their website.

Getting started with Google AdSense is relatively straightforward. Publishers need to sign up for an AdSense account and provide some basic information about their website. Once their account is approved, they can generate ad code and place it on their website. AdSense provides a range of ad formats, including text ads, display ads, and native ads, allowing publishers to choose the format that best suits their website design and content.

Page View Requirements: No specific minimum requirements.
Minimum Payout: $100.
Who’s it for? Widely used display advertising program.
Pros: Most popular and well-known ad network, easy to integrate.
Cons: May have strict policies, revenue may vary based on niche and traffic.

AdThrive

AdThrive is a display ad network that focuses on maximizing revenue for publishers. It offers high-paying ads and personalized support to help publishers optimize their ad performance. AdThrive works with premium advertisers and uses advanced targeting algorithms to deliver relevant ads to the right audience.

One of the key benefits of using AdThrive is its high-paying ads. AdThrive has partnerships with top-tier advertisers who are willing to pay premium rates for ad placements. This allows publishers to earn more revenue compared to other display ad networks. AdThrive also offers personalized support to help publishers optimize their ad performance. They provide detailed analytics and insights, as well as recommendations on ad placement and formats.

To join AdThrive, publishers need to meet certain requirements. AdThrive focuses on working with established websites that have a minimum of 100,000 monthly pageviews. They also require websites to have original content and comply with their content guidelines. Once a publisher meets these requirements, they can apply to join AdThrive and go through a review process. If approved, they can start displaying high-paying ads from AdThrive’s network of premium advertisers.

Page View Requirements: Minimum of 100,000 monthly page views.
Minimum Payout: Not specified, guaranteed payouts offered.
Who’s it for? Focuses on bloggers and publishers in lifestyle areas.
Pros: “Creator-first” approach, guaranteed payouts, suitable for specific niches.
Cons: Primarily looking for US-based traffic, may not be ideal for global audiences.

Ezoic

Ezoic is a display ad network that uses artificial intelligence (AI) to optimize ad performance. It offers a user-friendly interface and provides publishers with detailed analytics and insights. Ezoic uses machine learning algorithms to test different ad placements, formats, and sizes to maximize revenue for publishers.

One of the key benefits of using Ezoic is its AI-powered optimization technology. Ezoic uses machine learning algorithms to analyze user behavior and website performance data to determine the best ad placements, formats, and sizes. This helps publishers maximize their revenue by displaying ads that are more likely to be clicked or engaged with by users. Ezoic also provides detailed analytics and insights, allowing publishers to track their ad performance and make data-driven decisions.

To get started with Ezoic, publishers need to sign up for an account and integrate their website with the Ezoic platform. Ezoic offers a user-friendly interface that allows publishers to easily manage their ads and track their performance. Once integrated, Ezoic’s AI algorithms will start testing different ad placements and formats to optimize revenue. Publishers can also customize their ad settings and set up experiments to further optimize their ad performance.

Page View Requirements: Suitable for publishers of all sizes.
Minimum Payout: Not specified.
Who’s it for? Publishers looking for AI-driven ad optimization.
Pros: AI-driven optimization, suitable for various site sizes.
Cons: Specific details on minimum payout not provided.

Mediavine

Mediavine is a display ad network that specializes in serving niche publishers. It offers tailored ad solutions for specific industries or topics, allowing publishers to monetize their niche content effectively. Mediavine focuses on providing high-quality ads and advanced targeting options to maximize revenue for niche publishers.

One of the key benefits of using Mediavine is its focus on niche publishers. Mediavine understands the unique needs of niche websites and offers tailored ad solutions that are relevant to their audience. This allows niche publishers to monetize their content effectively and earn higher revenue compared to generic display ad networks. Mediavine also provides advanced targeting options, allowing publishers to reach their specific target market more effectively.

To join Mediavine, publishers need to meet certain requirements. Mediavine requires websites to have a minimum of 50,000 monthly sessions and original content. They also have specific requirements for website speed and user experience. Once a publisher meets these requirements, they can apply to join Mediavine and go through a review process. If approved, they can start displaying high-quality ads from Mediavine’s network of advertisers.

Page View Requirements: Minimum of 50,000 monthly visits.
Minimum Payout: Not specified.
Who’s it for? Well-regarded ad network for lifestyle content creators.
Pros: Popular among lifestyle content creators, slightly easier to get into than AdThrive.
Cons: Minimum traffic requirement still relatively high for smaller sites.

PropellerAds

PropellerAds is a global display ad network that offers a wide range of ad formats and targeting options. It provides competitive revenue sharing rates and supports multiple payment options. PropellerAds focuses on delivering high-quality ads that engage users and generate revenue for publishers.

One of the key benefits of using PropellerAds is its wide range of ad formats. PropellerAds offers various ad formats, including pop-unders, push notifications, native ads, and interstitials. This allows publishers to choose the format that best suits their website design and content. PropellerAds also provides competitive revenue sharing rates, allowing publishers to earn more revenue compared to other display ad networks.

To get started with PropellerAds, publishers need to sign up for an account and provide some basic information about their website. Once their account is approved, they can generate ad code and place it on their website. PropellerAds provides a user-friendly interface that allows publishers to easily manage their ads and track their performance. They also offer multiple payment options, including PayPal, Payoneer, and wire transfer.

Page View Requirements: No specific minimum requirements.
Minimum Payout: $5.
Who’s it for? Popular network for various monetization options.
Pros: Offers multiple monetization options, low minimum payment.
Cons: Monetization options may be perceived as aggressive.

Infolinks

Infolinks is a unique display ad network that offers non-intrusive ads, such as in-text ads and floating ads. It focuses on providing relevant ads that enhance the user experience. Infolinks uses contextual targeting to match ads with the content of the website, ensuring a seamless integration.

One of the key benefits of using Infolinks is its non-intrusive ad formats. Infolinks offers in-text ads, which are hyperlinked keywords within the content that display relevant ads when hovered over. It also offers floating ads, which are small overlay ads that appear on the screen without interrupting the user’s browsing experience. These non-intrusive ad formats help maintain a positive user experience and can lead to higher engagement and click-through rates.

Infolinks differs from other ad networks in its approach to ad delivery. Instead of relying solely on display ads, Infolinks focuses on delivering relevant ads within the content of the website. This allows publishers to monetize their content effectively without disrupting the user experience. Infolinks also offers a range of customization options, allowing publishers to control the appearance and placement of the ads.

Page View Requirements: No specific minimum requirements.
Minimum Payout: $50.
Who’s it for? Publishers looking for contextual ads at specific keywords.
Pros: Various ad formats available, accessible minimum payout.
Cons: May not be as lucrative for high-traffic sites.

AdReactor

AdReactor is a performance-based display ad network that pays publishers based on the actions taken by users, such as clicks or conversions. It offers real-time reporting and optimization tools to help publishers maximize their revenue. AdReactor focuses on delivering high-quality ads that engage users and generate results for advertisers.

One of the key benefits of using AdReactor is its performance-based model. AdReactor pays publishers based on the actions taken by users, such as clicks or conversions. This means that publishers have the potential to earn higher revenue compared to traditional display ad networks that pay based on impressions or clicks. AdReactor also provides real-time reporting and optimization tools, allowing publishers to track their performance and make data-driven decisions.

AdReactor’s performance-based model works by matching relevant ads with the content of the website and targeting users who are more likely to take action. This helps maximize engagement and conversions, leading to higher revenue for publishers. AdReactor also offers a range of ad formats and targeting options, allowing publishers to customize their ad campaigns and reach their specific target market.

Page View Requirements: No specific minimum requirements specified
Minimum Payout: starting at $50 (but please check)
Who’s it for? Publishers and bloggers seeking a versatile display ad network.
Pros: Offers a range of ad formats, including rich media and video ads. Supports various targeting options for personalized ad delivery.
Cons: Specific details on minimum payout not readily available.

Media.net

Media.net is a contextual advertising network that specializes in serving relevant ads based on the content of the website. It offers high-quality ads and competitive revenue sharing rates. Media.net offers publishers access to a wide range of ad formats, including display, mobile, and video ads, as well as native ad units that seamlessly blend with the website’s content. This allows publishers to monetize their content effectively while providing a positive user experience.

The platform uses advanced contextual targeting technology to analyze the content of a webpage and deliver ads that are highly relevant to the audience. This helps increase the chances of user engagement and click-through rates, leading to higher advertising revenue for publishers.
Media.net also provides publishers with detailed reporting and analytics tools to track the performance of their ads and optimize their monetization strategies. Additionally, the network offers responsive ad units that are designed to work across all devices and screen sizes, ensuring a consistent and seamless ad experience for users.

Overall, Media.net is a popular choice for publishers looking to monetize their websites with relevant and high-quality ads, backed by competitive revenue sharing rates and advanced contextual targeting technology.

Page View Requirements: No specific minimum requirements.
Minimum Payout: $100.
Who’s it for? Suitable for publishers and bloggers of all sizes.
Pros: Leading contextual advertising network, alternative to Google AdSense.
Cons: May not be ideal for high-traffic sites.

Sovrn

Sovrn is a display ad network that focuses on providing publishers with a personalized experience. It offers a range of ad formats and targeting options, as well as access to real-time analytics. Sovrn’s platform allows publishers to control and optimize their ad inventory, while also giving them the ability to set their own floor prices and gain insights into their audience’s behavior. The network also provides tools to help publishers maximize their revenue and make data-driven decisions.

Overall, Sovrn aims to empower publishers by giving them the tools and support they need to create a successful and personalized ad strategy. With its focus on customization and real-time analytics, Sovrn is well-suited for publishers looking to maximize their ad revenue and engage their audience more effectively.

Page View Requirements: No specific minimum requirements.
Minimum Payout: $10.
Who’s it for? Publishers looking for automatic insertion of contextual advertising links.
Pros: Automatically inserts affiliate links, low minimum payout.
Cons: May not offer the same revenue potential as display ads.

Revcontent

Revcontent is a native advertising network that specializes in delivering high-quality content recommendations. It offers customizable ad widgets and advanced targeting options. The platform has a publisher network of over 3,000 partners and reaches over 97% of U.S. households. It provides advertisers with access to a large audience and helps them drive engagement and conversions.

Revcontent’s ad widgets blend seamlessly with publisher sites, ensuring a non-disruptive user experience. The platform uses advanced algorithms to deliver personalized content recommendations to each user, increasing the likelihood of engagement.

Advertisers can leverage Revcontent’s advanced targeting options to reach their desired audience based on demographics, interests, and behaviors. This helps them maximize the impact of their campaigns and improve ROI.

Overall, Revcontent is a powerful native advertising network that helps advertisers deliver high-quality content recommendations to a large and targeted audience. Its customizable ad widgets and advanced targeting options make it a valuable platform for driving engagement and conversions.

Page View Requirements: Minimum of 50,000 visits per month.
Minimum Payout: $50.
Who’s it for? Content recommendation network for high-quality websites.
Pros: Focuses on quality websites, relatively low traffic requirement.
Cons: Payment threshold might be higher for some compared to other networks.

Outbrain

Outbrain is a leading content discovery platform that helps publishers promote their content through native ads. It offers personalized recommendations and access to a large network of premium publishers. Outbrain’s platform uses advanced algorithms to analyze user behavior and interests, in order to deliver relevant content recommendations. This helps publishers reach a wider audience and increase engagement with their content.

The company’s native ads blend in seamlessly with the publisher’s website, providing a non-intrusive way to promote content and drive traffic. Outbrain also offers tools for publishers to track and optimize their content promotion campaigns, ensuring that they are getting the best possible results.

Overall, Outbrain provides a valuable service for publishers looking to increase their reach and engagement, while also providing a non-disruptive and helpful experience for users looking for interesting content.

Page View Requirements: Not specified.
Minimum Payout: Not specified.
Who’s it for? Similar to Taboola, for publishers looking for sponsored links.
Pros: Works with high-quality publishers, regardless of site size.
Cons: Usually accepts larger publishers, might not be suitable for smaller sites.

Taboola

Taboola is another popular content discovery platform that helps publishers drive traffic to their websites through native ads. It offers advanced targeting options and personalized recommendations. In essence, Taboola provides publishers with a way to monetize their content by serving engaging and relevant native ads to their audience. These ads are designed to seamlessly blend in with the website’s overall look and feel, offering a non-intrusive way to promote products or services.

Additionally, Taboola’s advanced targeting options allow publishers to reach specific audiences based on factors such as demographics, interests, and behavior. This level of customization ensures that the ads served are highly relevant to the individual user, increasing the chances of engagement and conversion.

Moreover, Taboola provides personalized recommendations to users, based on their interests and browsing behavior, to further enhance the user experience and drive higher engagement with the native ads.

Overall, Taboola is a valuable tool for publishers looking to increase traffic to their websites and monetize their content effectively through native advertising.

Page View Requirements: Minimum of 500,000 visitors per month.
Minimum Payout: Not specified.
Who’s it for? Publishers looking for content recommendation ads.
Pros: Popular for content recommendation, widely used by big publishers.
Cons: High traffic requirement for entry.

AdPushup

AdPushup is a dynamic player in the display ad network arena, focusing on optimizing and increasing ad revenues for publishers. With no specified page view requirements, AdPushup is accessible to publishers of varying sizes, making it an inclusive option for those looking to enhance their ad performance.

The platform is lauded for its user-friendly approach to ad revenue optimization, providing publishers with tools and insights to maximize their earnings. While specific details on minimum payouts are not explicitly outlined, AdPushup’s commitment to simplifying the optimization process makes it an attractive choice for publishers seeking a straightforward solution to boost their ad revenues.

It’s worth noting that, like any platform, AdPushup’s suitability may vary depending on the unique needs and goals of individual publishers.

Page View Requirements: No specific minimum requirements.
Minimum Payout: Not specified.
Who’s it for? Publishers aiming to optimize and increase ad revenues.
Pros: Focuses on ad revenue optimization, user-friendly platform.
Cons: Might not offer as many diverse ad formats as some competitors.

GumGum

GumGum stands out as an innovative display ad network, offering a unique approach to contextual advertising. With no specific page view requirements, GumGum caters to publishers and bloggers seeking creative and visually engaging ad solutions.

The platform specializes in contextual advertising, utilizing cutting-edge technology to seamlessly integrate relevant ads into online content. While specific details on minimum payouts are not readily available, GumGum’s distinctive visual ad formats make it an intriguing option for those looking to enhance user engagement and maximize ad performance.

Although not as widely recognized as some competitors, GumGum’s emphasis on creativity and context-driven advertising sets it apart in the evolving landscape of display ad networks.

Page View Requirements: No specific minimum requirements.
Minimum Payout: Not specified.
Who’s it for? Publishers and bloggers seeking innovative display ad solutions.
Pros: Specializes in contextual advertising, provides unique visual ad formats.
Cons: Details on minimum payout not available, may not be as well-known as some competitors.

BuySellAds

BuySellAds is a marketplace for buying and selling ad space directly between publishers and advertisers. It offers a wide range of ad formats and targeting options, as well as access to premium advertisers.

Page View Requirements: Minimum of 100,000 page views per month.
Minimum Payout: Not specified.
Who’s it for? Publishers looking to list ad inventory for direct purchase.
Pros: Direct ad inventory listing, option for fallback ads.
Cons: Requires a relatively high minimum traffic.
Google AdSense: A Leading Display Ad Network for Publishers

The Bottom Line: Best Display Ad Networks 2024

Display ad networks play a crucial role in helping publishers monetize their website traffic, increase website traffic, and enhance brand exposure. They provide a streamlined process for publishers to earn revenue by displaying ads on their websites. Display ad networks attract advertisers who are looking to reach a larger audience, which can help increase website traffic for publishers. By displaying ads from well-known brands, publishers can enhance their brand exposure and credibility.

In 2024, there are several top display ad networks that publishers can consider….

AdThrive is known for its high-paying ads and personalized support for publishers
PropellerAds is a global display ad network that offers a wide range of ad formats.
AdReactor is a performance-based display ad network that pays based on user actions.
Infolinks provides non-intrusive ads that enhance the user experience. A
Ezoic uses AI to optimize ad performance and provides detailed analytics and insights.
Mediavine specializes in serving niche publishers and offers tailored ad solutions.

Overall, display ad networks offer valuable opportunities for publishers to monetize their website traffic, increase website traffic, and enhance brand exposure. By choosing the right display ad network, publishers can maximize their revenue and achieve their goals effectively.

Q: What are the best ad networks for publishers in 2024?

A: The best ad networks for publishers in 2024 include Google AdSense, Media.net, AdThrive, Ezoic, Monumetric, and Sovrn.

Q: How can I monetize my traffic using ad networks?

A: You can monetize your traffic by signing up with ad networks that offer relevant and high-paying ad placements for your audience.

Q: What are the different types of ad networks available for bloggers and publishers?

A: Ad networks for bloggers and publishers can be categorized into display ad networks, video ad networks, native ad networks, and affiliate ad networks.

Q: What are the minimum traffic requirements for joining premium ad networks?

A: The minimum traffic requirements for premium ad networks vary, but they generally require a significant amount of monthly page views or unique visitors.

Q: Are there specific ad networks tailored for video ads?

A: Yes, there are specific ad networks that focus on delivering and monetizing video ads, such as SpotX, BrightRoll, and Unruly.

Q: How do ad networks help with ad management for bloggers and publishers?

A: Ad networks help with ad management by offering tools for ad placement optimization, reporting, and A/B testing to maximize revenue for publishers and bloggers.

Q: What are the best practices for choosing the right ad network for my blog?

A: When selecting an ad network for your blog, consider factors such as ad relevance, payout rates, network reputation, and support for ad formats that align with your content.

Q: Which ad networks are popular choices for new bloggers and publishers in 2024?

A: New bloggers and publishers in 2024 often choose ad networks like Media.net, AdSense, and Ezoic to start monetizing their content.

Q: Can you recommend any ad networks for bloggers and publishers that offer ad optimization tools?

A: Ad networks that offer ad optimization tools include AdThrive, Sovrn, and Monumetric, which help publishers maximize their ad revenue through automated optimization.

Q: How do ad networks support affiliate marketing for bloggers and publishers?

A: Some ad networks integrate affiliate marketing opportunities, allowing bloggers and publishers to promote relevant products and services through their ad placements.

###